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![]() Integrated StrategyThe purpose of integrated strategy is to coordinate the introduction of change into organizations so that internal investments/projects realize their full value. Four objectives are fundamental to achieving this. First, to make strategy a continuous process that leverages insights from planning and measurement processes. Second, to easily measure the value of potential and existing projects. Third, to balance growth and incremental improvement investments, so that promising growth projects aren't "crowded out" by incremental improvement ones. Fourth, to maintain project / investment priorities that optimize value, using valuation approaches that reflect an organization's ability to absorb change. We provide assistance in the following areas to help organizations achieve these objectives:
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