If you listen to the world's largest vendors of storage systems, the amount of data on the planet is doubling every few hours or every few weeks. Regardless of who you believe, by the time you are finished reading this article, there will be significantly more data on the planet than when you started reading. Retailers are creating sales and shipping data. Healthcare organizations are creating patient data and staffing records. Banks are producing financial transaction data and managing foreign currency fluctuations. Scientific organizations are creating test data in the lab. You get the point: More data is inevitable. There are two major aspects any organization must consider. First, you have to get the data. It needs to be collected, stored, managed, and backed up. Second, you have to use the data. This is where analytics comes in, and has been a "top of the house" information technology discipline since the dawn of computing.