I often get asked “which are the ‘good’ events to go to for EPM related content?” Instead of answering in email, or on the phone, I want to make a more thorough response available for posterity.
First, let’s ask: what are attendees’ expectations when going to an event? These fall into two categories, with differing needs. One group is looking to make some sort of purchase decision, evaluating either software solutions or a new service provider. The other group has already made a purchase decision to own the software, and they are looking to update their knowledge of the product roadmap, and hear customer and partner stories about upgrades, process improvements, and other experiences that can benefit them. There are numerous events to choose from, and knowing which events are appropriate for each group is a good way to maximize the return on investment for attendee fee and travel dollars… and more importantly, your time.